In 2010, the biggest digital television provider in the North Americas, Digital SkyNet, was subject to a cyber attack that resulted in the broadcast of a simple video, with a message being read over it by Allan Watts, an English writer, speaker and self-styled "philosophical entertainer". The meaning of the message has never been understood, and those responsible have never been caught. It remains a mystery as to how this was possible, and why it was conducted in the first place.